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A New Way to Gift: For the Women in Our Lives (you, me, us) |
<p>There’s something stirring.</p>
<p>A quiet shift in how women are feeling about celebration, gifting and what it really means to be supported.</p>
<p>It’s not a protest. </p>
<p>It’s not loud.</p>
<p>But it’s there; in late-night chats, voice notes, quiet moments with friends and the feeds we scroll every day.</p>
<p>And it sounds like this:</p>
<p><em>"I’m tired of pretending I feel celebrated when I feel invisible." </em></p><p><em>"I’m tired of posting the #grateful photo when I’ve had to buy my own gift and organise the day." </em></p><p><em>"I’m tired of empowerment being reduced to a morning tea, without any real support behind it." </em></p><p><em>"I’m tired of all the energy going into the glossy moments, when it’s in the messy middle I actually need to feel seen."</em></p>
<p>As women, we’re showing up for the big calendar days; <strong><b>Mother’s Day</b>, <b>International Women’s Day</b>, <b>birthdays</b>, </strong><b><strong>Christmas</strong></b>. But many of us are feeling disconnected from how those moments are being packaged: curated, commercial, and performative.</p>
<p>It’s not the idea of celebration that’s the problem. It’s the narrow way it’s been marketed to us.</p>
<h5>The Reality Behind the Scenes</h5>
<p>When I look around, I see women carrying so much.
And what I keep hearing - what I <i>feel</i> - is that the glossy version of womanhood we’re sold doesn’t reflect the full story.</p>
<p>What about…</p>
<ul><li><b>The woman navigating perimenopause</b>, quietly juggling a shifting identity, career, relationships and a body that feels unfamiliar?
</li><li><b>The mother of teenagers</b>, past the baby phase but still the emotional anchor for her family?
</li><li><b>The single woman</b>, showing up for her friends, her community, her career - all without fanfare or celebration?
</li><li><b>The woman going through divorce</b>, grief, or rebuilding from scratch?
</li><li><b>The women whose strengt<strong></strong>h is steady, expected and uncelebrated?</b>
</li></ul>
<p>These stories don’t make it into the “gifts for her” ad campaigns.
</p>
<p>They’re rarely part of the ‘gifting moments’ we’ve come to know.
</p>
<p>But they are worthy of care.
</p>
<p>They are worthy of <i>real</i> support.</p>
<h5>A Shift in Gifting Culture</h5>
<p>At <b><strong>We are The Helpful</strong></b>, we’re not just creating another gifting site. We’re building something deeper - a destination that honours the <i>real</i> needs of women in every season of life.</p>
<p>Not just baby showers, engagements and birthdays.</p>
<p>But <i>menopause gifts</i> that say: "I see you." </p><p><i>Divorce care packages</i> that offer grounding and comfort. </p><p><i>Self-care bundles</i> for the mother of teenagers who hasn't had a moment to herself in weeks. </p><p>Thoughtful <i>gifts for new mums</i>, not just the precious newborn baby. </p><p>And <i>gifts that help</i> when someone’s just getting through the day.</p>
<p>We want to change the narrative - from gifting that performs, to gifting that <i>holds</i>. Because sometimes, the most important gift isn’t something shiny.</p>
<p>It’s presence.
</p>
<p>It’s relief.
</p>
<p>It’s someone saying: “I’m here and I see you.”</p>
<h5>Listening Is Where It Starts</h5>
<p>This is a big ambition, and to be honest, sharing it feels a little vulnerable.</p>
<p>But I’m building <b>We are The Helpful</b> <i>with you</i>. Listening to women and to the men who want to show up better too (the response has been overwhelming).
</p>
<p>Together, we’re reimagining how we care, gift and support.</p>
<p>This isn’t just about creating a product.</p>
<p>It’s about creating a new <b>way of being there for each other</b>, so no one has to go it alone. To make it easier to give, and easier to receive. To create a space where <b>the Self and the Sisterhood</b> can show up, and be shown up for.</p>
<p>No performance required.</p>
<h5>Join the Movement</h5>
<p>If this resonates, I’d love for you to be part of it.</p>
<p>I’m currently building our <b>research panel</b>, so I can learn from real experiences and ensure that We are The Helpful reflects the full spectrum of womanhood; the beauty, the chaos, the quiet strength.</p>
<p>If you want to shape what this becomes, share your story, or simply be part of something more thoughtful, I’d love to hear from you.</p>
<p><a href="https://wearethehelpful.myflodesk.com/ll62j48fmj">Join the research panel here</a>, or email me directly at kate@wearethehelpful.com</p>
<p>This is just the beginning. And with your voice in it, we can make gifting - and support - what it was always meant to be: meaningful, real and human.</p> |
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Tired of performative gifting? Discover how We are The Helpful is reimagining gifts for her, for mums, menopause, grief & life’s real moments. |
A New Way to Gift: Showing Up for Women in the Moments That Matter |
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