But, what helped? Kate's story on loss and motherhood

“I was so busy being a mum, I didn’t have time to be a daughter.” 

Words by Rebecca Mackay Miller 

Working so closely with Kate to build her vision...

The Art of Showing Up

It’s 2024. 

The gifting industry is booming (the UK market alone is valued at £60 billion) yet overwhelm, loneliness and isolation are at an all-time high.  It’s harder than...

Asking for help; why is it SO hard?

As the Founder of a Helpful Gifting business, the irony of this question is not lost on me.

Since my daughter was four months old, I’ve been designing, researching, and developing We...

Our Brand Story

The world didn’t need another gifting site, it needed something helpful. 

We’ve all been there - witnessing someone we love suffer through an overwhelming time and because of...

The Sandwich Generation: Why Helpful Gifting is more needed, by more people, than ever before

Move over Avo-on-Toast, there’s a new food analogy in town and Millennials, it’s coming for you. 

As a decade your 30’s used to be considered the sweet spot. You’ve established...

But, what helped? Rebecca's story on moving house and the family juggle

Rebecca has mastered the art of figuring sh*t out. Resourceful, deeply contemplative, and innately attuned to her surroundings, I was intrigued to hear her story of moving into the dilapidated...

How to tell if someone in your inner circle is struggling with sleep and some tips to help them, with Sleep Expert Jade Zammit

When our loved ones are struggling in sleep, some are more open about it than others. For many, they don’t want to show the struggle and...

But, what helped? Viv's story about an unexpected overseas move and what those closest did to show up and support when it was truly needed.

“More time / Less guilt”.  

An intimate share of an unexpected overseas move and what those closest did to show up and support when it was truly needed.

When I consider...

A love letter to the inner circle

As we navigate the ever-changing landscape of modern life, one thing stays constant – the power of sisterhood to uplift, inspire, and sustain us through life's myriad of moments, both big and...

The duality of reality

In our pursuit to design and build our Helpful gifting platform, we've spoken to hundreds of women to understand their experiences, and what helped them through (or what would have).  And...